Writing a good online press release can be simple if you follow some basic rules:
Make sure your story is interesting and newsworthy
If you want your press release to spread around the internet then make sure your story is something people will be interested in – don’t make it a blatant advertising ploy.
Include the key information in the opening paragraph
If you don’t grab the readers attention in the opening paragraph then the chances are they won’t bother reading any further. Include as much information about the story – who, what, when, where, why – in the opening paragraph.
Only use one keyword per press release
This will mean that your press release is focussed and targeted to a specific keyword that people will type in to search and find out about you. If you want to target a number of keywords, then write one press release for each keyword.
Your keyword must appear in the title
This rule must always be followed as it is a vital part of SEO. If your keyword does not appear in the title then it will be difficult for people to find your release. When your keyword appears in the title, it stands a good chance of getting ranked on other search engines as well.
Put your keyword in the first and last paragraphs
This is another SEO tip, as search engines put a lot of weight on a keyword if it’s mentioned in the extract, introduction and last paragraph. Also try to make sure that there is a keyword density of about 3 to 5%. You can use the free software found at Dupefree to check your density.
Always have a call to action in your press release
Make sure that you have a call to action in your press release, as this is part of the dual purpose of a press release – to get backlinks and just as importantly visitors.
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