Internet Best Seo Guide » Business Advice

FTC guide about testimonials and endorsements

ibseo — Fri, 20 Aug 2010 07:40:06 +0000

If you are active on the Internet Marketing arena you must comply with the new FTC regulations concerning disclosure of material connection between you, the product / services you promote and how you promote it (using testimonials etc).

Be sure to read through the official FTC documentation and safeguard your business. Read more on Wayforce where there is also a download link to the PDF.

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Tips to Work From Home As a Freelancer

ibseo — Wed, 18 Aug 2010 22:36:28 +0000

Whether you’re a writer, a graphics designer or a programmer (or anything else for that matter) it is possible to work from home as a freelancer. It can be hard to get clients in the beginning, and the temptation to slack when you are working from home is great, but give it some time to build relationships with clients and prospects and freelancing from home can offer a very rewarding career.

Here are some tips for getting started:

1. Start off cheap
A great way to start as a freelancer is to offer your services at a very low price (or even for free) in order to encourage clients to give you a try. Remember that at the start you will have little or no experience and people have no way of knowing about the quality of work you produce. Encourage people to try your services and then build up a database of potential clients plus a portfolio of your previous work.

2. Build up a portfolio and list of customer testimonials
If you can show clients examples of your previous work and the comments that your clients gave then you stand a good chance of winning work. Get into the habit of asking for a testimonial from every client you work with.

3. Deliver the right stuff, on-time
The most important thing as a freelancer is the relationship you have with your clients. Get it right and they will come back to you again and again, so make sure you deliver everything they ask for and that you do it all on time.

Tips on how to write a good press release

ibseo — Sun, 18 Jul 2010 08:53:33 +0000

Writing a good online press release can be simple if you follow some basic rules:

Make sure your story is interesting and newsworthy

If you want your press release to spread around the internet then make sure your story is something people will be interested in – don’t make it a blatant advertising ploy.

Include the key information in the opening paragraph

If you don’t grab the readers attention in the opening paragraph then the chances are they won’t bother reading any further. Include as much information about the story – who, what, when, where, why – in the opening paragraph.

Only use one keyword per press release

This will mean that your press release is focussed and targeted to a specific keyword that people will type in to search and find out about you. If you want to target a number of keywords, then write one press release for each keyword.

Your keyword must appear in the title

This rule must always be followed as it is a vital part of SEO. If your keyword does not appear in the title then it will be difficult for people to find your release. When your keyword appears in the title, it stands a good chance of getting ranked on other search engines as well.

Put your keyword in the first and last paragraphs

This is another SEO tip, as search engines put a lot of weight on a keyword if it’s mentioned in the extract, introduction and last paragraph. Also try to make sure that there is a keyword density of about 3 to 5%. You can use the free software found at Dupefree to check your density.

Always have a call to action in your press release

Make sure that you have a call to action in your press release, as this is part of the dual purpose of a press release – to get backlinks and just as importantly visitors.

Be more productive and make money faster

ibseo — Sun, 27 Jun 2010 17:03:31 +0000

Productivity may sound boring but producing and mantaining good work ethics in a organized way it is the nr.1 requirement for success in any online business. If you are not productive, if you work too slow, then you will fail to make serious money online.

Running an internet business can be hard, despite what you might have read online. It’s very easy to spend your days browsing forums, reading blogs and watching training videos rather than actually doing things which are moving your business forward and making you money. What do I mean by such activities? Sending promos to your list, launching new products, striking joint venture deals and such like.

The key is to get things done quicker. Here are some top tips on how to become productive and get the things done in your business that will really benefit you.

1.Make a list and prioritise your tasks
It might sound like something out of a very cheesy time management book but it’s actually pretty good advice – make a list in the morning of all the things you need to get done and then number them in order of importance.

2.Don’t overload yourself with work
One of the biggest reasons why you might not be very productive is that you have too much work to do. This can make you feel as though you’ve got a mountain to climb and it’s pretty unmotivational, so make sure that you allocate yourself a workload each day that is manageable and realistic.

Doing so will keep you motivated and help you to stay focused. How much better would it feel to get to the end of the day and know that you’ve gotten everything done that you wanted to in the morning?

3.Do the things you hate doing first
By getting the tasks you dread done first you are freeing up the rest of your day to concentrate on the more enjoyable tasks or those which you are better at. One of the main things that holds people back is the nagging thought in the back of their mind that such and such a thing still needs to be done.

4.Find your ideal working environment
Everyone is different. Some people thrive in a busy environment, whilst others are more productive with lots of quiet time. Maybe listening to music or having the TV on in the background helps you become more productive. Whatever it is, find out and it can really make a big difference to your productivity.

High conversions with effective sales funnels

ibseo — Sat, 19 Jun 2010 16:17:48 +0000

Most internet marketers just sell products. This is a big mistake – what you actually need is to create an effective sales funnel… A funnel that sells for you on autopilot. A funnel that works away whilst you concentrate on what’s really important – living your life.
In my opinion the best way to do it is to gradually upsell people to more and more expensive products. As your relationship with your subscribers builds they will become more open and responsive to your offers. Here is how it works:

1. The first step is to get people onto your mailing list – it’s the basis of the whole system. You need to create or source a good quality product that people in your niche will really want, and then you need to give it away for free in return for an opt-in. Create a good squeeze page which will entice people to subscribe.

2. As soon as they have opted in it’s time to present them with an offer (your upsell or one time offer). Ideally this should be related to your freebie and shouldn’t be too expensive.

3. Put the people who buy your upsell onto a buyers list (this is easy to do in Aweber) and put those who don’t onto another ‘non-buyers’ list.

4. Next you need to create your follow-up autoresponder sequence. The messages in each list will be different depending on whether they bought or not. The aim of your non-buyers list should be to get people to buy a low priced product. Remind them of your upsell and introduce other products to them.

5. Once they have bought something the hard work is mostly done. Statistically people are far more likely to buy something from someone they have bought from in the past. Gradually introduce people to higher priced items. Introduce them to continuity programs, DVD training courses, mentoring programs, etc. Once they have bought something of a particular value they have ‘broken through the barrier’ and you can offer these people more higher ticket items.

What you have to remember is that not everyone on your list wants to spend the same amounts of money. Some will only be interested in freebies or low priced items, but there will always be people who want to spend more money. If you don’t give these people the opportunity to do so then you are REALLY missing out!

PayPal stops private payments to India

ibseo — Mon, 08 Feb 2010 19:00:13 +0000

Paypal has just announced that they are suspending private payments in India for the moment. This is a very big deal since Paypal is probably the nr.1. way that Indian freelance personell get their job payments. This applies to all form of freelancing where India has a huge market share. Internet marketeers will also be affected since it will be diffcult to employ freelance services for content production and time-consuming jobs associated with internet market.

Paypals stop of payments in India should be temporary while the company finds ways to conform with new money laundering regulations in India. The story is on the net but first sighting was on the Paypal Blog.

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Internet Marketer important Google Adsense tips

ibseo — Fri, 01 Jan 2010 22:06:37 +0000

Many internet marketers are using Google Adsense on their websites due to their ability to earn a consistent income from people simply clicking on ads. In fact, Adsense can truly be a money maker if you know how to properly position it on your website. Maximizing the effectiveness of the ads is the key component to making good income from Adsense.

Here are some tips to know about using Google Adsense:

Familiarize yourself with the Terms of Service that Google has for Adsense. Simple mistakes can actually lead to being suspended from the Adsense program which would be an enormous hardship for internet marketers who use Adsense as a primary source of income. For this reason, it certainly pays to study and understand the rules of the game.

Make your ads look like part of your copy: Again, make sure you are following the Adsense TOS. However, if you can make your ads look more like a part of the copy on your web page rather than a stand-out advertisement, you will get more clicks. No one wants to click on an ad, but they will click on a link that appears to lead to more information.

Test, test, test: It always pays to test your sites. For instance, you might want to take 2 sites and try different sizes and positions of Adsense on them for a certain period of time. This way you can try to gauge which size and position best works for you. It may even vary from niche to niche, however.

Using Google Adsense is a great way to go on your websites to provide primary income, or even just add a little extra money to your bank account. The key to remember is that you must follow the rules!

Your Online Business and the Offline Market

ibseo — Sun, 23 Aug 2009 22:52:03 +0000

Internet Marketers have a lot of great ways to make money. But up until a year or so ago Internet Marketers only made money online. Then Internet Marketers started to realize that they could make a lot of money by taking on clients in the so-called real world. You can make a lot of money this way too. It’s actually really easy to take your online business into the real world.

There are many very useful and profitable skills that you have from being an Internet Marketer. You can take these skills to businesses in your area and make a lot of money from them. These skills include building web sites, marketing online, setting up and maintaining social networking sites, writing blogs, and search engine optimization (SEO).

Most likely you have some skill that you can offer. In fact, you’d probably be seen as an expert by local businesses. If you’re very knowledgeable about something that can help local businesses be more successful then you should definitely offer that service. Even if you aren’t an expert you can always outsource the service to other people online. Then you can charge more and keep the extra money for yourself.

All it really takes is walking into a local business and telling them what you can do for them. Even today there are still a lot of businesses that don’t have sites online. There are even more businesses that know nothing about search engine optimization, blogs, social networking sites, and everything else. Most businesses know very little about the Internet as a whole. So, you can offer them any number of services and show them how it will actually make them more money in the long run.

Of course the best way for you to take your online business into the real world is to start with a plan. Target a few businesses at first that can most benefit from what you can offer. Then make a script for what to say. Finally, plan when and how you will approach each business. If you are really uncomfortable you can always hire a salesperson to go to the businesses for you. Obviously you would have to pay them and that will cut into your overall profits. However, it might help you get more business too.

That’s how easy it is to take your online business into the real world. You just need to figure out what local businesses need and then offer it to them. If you can provide the service then that’s great but if you can’t then just outsource the work. Also, make sure you always have a plan that maps out exactly what you need to do and say. You can and will make a lot of money with real world customers.

Make more money by putting the Customer First

ibseo — Thu, 20 Aug 2009 21:03:57 +0000

By honoring the customer and putting your clients on priority service you will make more money – offline or online. When you go into business for yourself you obviously need to get customers. You need people to pay you money otherwise you won’t make any money and your business will fail. This is true with Internet Marketing too. And this is why with Internet Marketing you always put the customer first.

Too often business people get so caught up with their everyday tasks that they forget about the customer. This is obviously a huge mistake. You always need to put the customer first so that the customer comes back to you again and always speaks highly of you to others.

You’ve probably heard the old saying, “The customer is always right.” This is something that you should definitely adopt. There’s a great story that goes along with this that’s about an old lady returning tires to a store. After complaining to the clerk about it and getting no where, she asked to speak with the manager. The lady was starting to get very upset so the manager asked her how much she paid for the tires and returned her money to her. The woman left happy. Unfortunately the manager had no idea what he’d do with the tires since his store didn’t even sell tires.

Why did the manager take the tires back? Because the few hundred dollars he gave away saved him lost customers in the store and also gave him great publicity to all the customers who heard this story.

With Internet Marketing you should always put the customer first. The customer is all that stands between you and success with your Internet Marketing story. So treat your customer like gold and you will experience great success because of it.

Be more productive and make money faster