If you are active on the Internet Marketing arena you must comply with the new FTC regulations concerning disclosure of material connection between you, the product / services you promote and how you promote it (using testimonials etc).
Be sure to read through the official FTC documentation and safeguard your business. Read more on Wayforce where there is also a download link to the PDF.
Whether you’re a writer, a graphics designer or a programmer (or anything else for that matter) it is possible to work from home as a freelancer. It can be hard to get clients in the beginning, and the temptation to slack when you are working from home is great, but give it some time to build relationships with clients and prospects and freelancing from home can offer a very rewarding career.
Here are some tips for getting started:
1. Start off cheap
A great way to start as a freelancer is to offer your services at a very low price (or even for free) in order to encourage clients to give you a try. Remember that at the start you will have little or no experience and people have no way of knowing about the quality of work you produce. Encourage people to try your services and then build up a database of potential clients plus a portfolio of your previous work.
2. Build up a portfolio and list of customer testimonials
If you can show clients examples of your previous work and the comments that your clients gave then you stand a good chance of winning work. Get into the habit of asking for a testimonial from every client you work with.
3. Deliver the right stuff, on-time
The most important thing as a freelancer is the relationship you have with your clients. Get it right and they will come back to you again and again, so make sure you deliver everything they ask for and that you do it all on time.
Writing a good online press release can be simple if you follow some basic rules:
Make sure your story is interesting and newsworthy
If you want your press release to spread around the internet then make sure your story is something people will be interested in – don’t make it a blatant advertising ploy.
Include the key information in the opening paragraph
If you don’t grab the readers attention in the opening paragraph then the chances are they won’t bother reading any further. Include as much information about the story – who, what, when, where, why – in the opening paragraph.
Only use one keyword per press release
This will mean that your press release is focussed and targeted to a specific keyword that people will type in to search and find out about you. If you want to target a number of keywords, then write one press release for each keyword.
Your keyword must appear in the title
This rule must always be followed as it is a vital part of SEO. If your keyword does not appear in the title then it will be difficult for people to find your release. When your keyword appears in the title, it stands a good chance of getting ranked on other search engines as well.
Put your keyword in the first and last paragraphs
This is another SEO tip, as search engines put a lot of weight on a keyword if it’s mentioned in the extract, introduction and last paragraph. Also try to make sure that there is a keyword density of about 3 to 5%. You can use the free software found at Dupefree to check your density.
Always have a call to action in your press release
Make sure that you have a call to action in your press release, as this is part of the dual purpose of a press release – to get backlinks and just as importantly visitors.
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