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3 Tips on How To Create Content Quickly

June 24th, 2010

If you’ve got an online information selling business then one of the most crucial things you need to be able to do is to create content fast. Forget spending upwards of three months writing an eBook, what you need is a product you can start and finish in a single day, or a new blog post you can create in half an hour. Sound impossible? Well it’s really not, and I’m going to show you how:

1.Concentrate on video and audio products
Writing is slow. Some people are very good at it and can write content pretty quickly, but even then it won’t be as fast as creating video or audio content.

Spend an hour thinking about what you want to say. Sit down and make some notes or create an outline Powerpoint presentation, then grab your headset and talk for half an hour or an hour or however long you want your content to be. It will be difficult the first few times but give it some practice and creating content in this way will become second nature to you.

2.Always plan before you start creating
One of the biggest reasons why it takes people forever and a day to create content is that they don’t plan. Let’s say you’re writing an article. What most people will do is write a couple of sentences, do a bit of research, write another couple of sentences, do some more research, write another sentence… What you should actually do is sit down for 15 mins and plan your article.

If you don’t know much about the subject spend 10 mins reading all you can about it online and then decide on a couple of key points you want to make in your article. THEN sit down and write it.

3.Don’t make it perfect – just get it done
There’s always time afterwards to go back and correct your mistakes, whether it’s audio, visual, or written content. Get as much content created as you can in the shortest amount of time. Let the ideas flow, and then when you have finished you can perfect and finalise what you have made.

While learning to create content fast is possible for anyone it is also important to remember that different people do things at different speeds. Everyone has different strengths, weaknesses, preferences, and differing abilities. Find out what works for you but just get it done. Nothing will ever be perfect. Even if it seems perfect to you, I guarantee that it won’t be to the next person. Go create some content!

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Tags: create content work from home

How to Write Great Sales Copy

August 24th, 2009

It’s not easy to write great sales copy. There are many things that you have to do well in order to have sales copy that converts a high percentage of readers into customers. While there are many keys for writing great copy, 3 important keys for writing great sales copy are to write to your audience, to play on the emotions, and to focus on the benefits for the reader.

Write to Your Audience

The first of the 3 important keys for writing great sales copy is to write to your audience. You want to have a specific person in mind when you write your copy. Therefore you need to know exactly who your potential customer is. You need to form a picture of the ideal customer in your mind and then you need to write directly to that person.

When you write to your audience it will become personal for each individual who reads the sales copy. Making it personal will help the words to touch the reader and that will help make more people buy what you’re selling.

Play on the Emotions

Most of the time people buy things based on emotion. Therefore, the second of the 3 important keys for writing great sales copy is to play on the readers’ emotions. You want to tap into their emotions and the best way to do this is to write about things that the reader will identify with. Then you should paint a picture for how great a certain part of the reader’s life will be if they buy what you’re sales letter is selling.

Focus on Benefits to the Reader

Finally, another important key for writing great sales copy is to focus on the benefits to the reader. You don’t want to simply tell the reader about the great things that a product or service does. You want to take it a step further for the reader. You want to tell the reader what these great things will do for the reader. You want to tell the reader about the benefits. Don’t just tell what a product does; tell what the product does for people.

3 important keys for writing great sales copy are to write to your audience, to play on the emotions, and to focus on the benefits to the reader. Obviously there are many other factors as well. But these are 3 of the most important ones. Be sure to always remember these keys when you write sales copy

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Tags: Article Marketing content copywriting Marketing sales letters

How to Choose a Topic for an eBook

August 23rd, 2009

Writing and selling an eBook online is a great way to make money. However, the entire process of writing an eBook isn’t easy. The first and one of the biggest problems with writing an eBook is choosing a topic to write about. Here are a few tips for how to choose a topic for an eBook.

When you begin to think about how to choose a topic for an eBook, you really need to be concerned with two main criteria: You want your topic to be interesting to you and you want it to be popular with others. So, before you even begin to choose a topic you need to make sure you always keep this criteria in mind.

There are a few different ways for how to choose a topic for an eBook. One great place to find a topic is online. You can visit forums within specific niches and read what other people are writing. For example, if you are in the weight loss niche and you notice that a lot of people of weight loss forums are discussing the fact that they can’t stay motivated when they’re dieting then you can write an eBook that helps people stay motivated.

Of course there are other places online that you can find ideas for topics for an eBook. You can look on blogs, on media pages, and on social networking pages. Just make sure you research these topic ideas. You need to make sure they are popular.

Another great idea for how to choose a topic for an eBook is to look in a bookstore. Go to the magazines and take a look at what types of articles magazines are publishing. If the topics are in a magazine then they are popular. You can also go through the non-fiction books (such as the “Dummies” books or “Idiot’s”) and take a look at what topics they are covering. Again, your market research is done for you because publishers wouldn’t be producing books if the topic wasn’t popular.

There you have a few great ideas for how to choose a topic for an eBook. You have to remember that any topic you choose should be interesting to you and should be popular with other people. To get ideas for eBook topics you can look at forums and other places online and you can visit a bookstore. There are a lot of great ideas for eBook topics in both places.