Archive for the ‘Lists’ category

What Makes a Good Auto Responder Sequence?

August 17th, 2010

Much is written about list building, email marketing, and how to go about it, yet you hear much less advice about the actual content you should send to your list once you have built it. What makes a good autoresponder sequence? What makes a good broadcast email.

1.What did your subscribers originally signe up for?

It can be a good idea to make your early autoresponder messages super relevant… .. Continue reading >>

How to Get More Subscribers to Open Your Emails

June 28th, 2010

Having a large mailing list is all well and good, but if your subscribers never actually see what you are sending them then it means nothing. You need your list to be responsive. You need them to open your emails and hang on to your every word.
When I think about all the emails that land in my inbox every day, there are certain people I especially look out for… .. Continue reading >>

List building – how useful emails generate more profit

June 24th, 2010

The money is in the list. That is well known but all too many marketers abuse their list or fail to manage them correctly. The trick to generating a lot of sales is to give something back. There is a very thin line of difference between business emails and spam. Not only do you want your emails not to look like spam, but you also want to give them an… .. Continue reading >>