Whether you are writing an article, a blog post, a sales page or an eBook, being able to write well is a good skill to have if you’re an internet marketer. Obviously each type of content will require a different writing style. So how do you approach writing for intenet marketers and ensure you hit the mark with your content? Here are five short tips and questions you should answer which will lead to better writing.
1.Be clear about the purpose of your text.
What is it your piece is supposed to do? How will you deliver the content – on your blog, as a autoresponder series, as a eBook, etc? Are you writing copy to sell a product – if so, your salespage will need a call to action. Are you writing it to entertain or inform, to build your reputation? It could of course be all these. Whatever content you intend to produce and distribute, it is vital that you are clear about why you are making the content and what you want it to achieve. Think carefully about what you are trying to do.
2.Who will be reading the content you intend to distribute?
Who is your audience and what is their relationship with you? Do they know you (e.g. you are writing an email to your subscribers) or do they not have a clue who you are? Depending upon which, the way you set up your text must be different. Readers who “know” you will be expecting a more personal angle than those who meet you by chance. Also consider what relationship does your expected reader have with the topic?
3.Realx, and write as you speak
It is usually best to avoid technical jargon that people might not understand and write in a fluent style that says things in the clearest way possible. Unless your grammar is terrible, writing as you speak lends a personal touch to your content which tends to raise conversions. If you are too formal, most people will go elsewhere since they find it difficult to identify with the text.
Establishing a personal connection is especially important within Internet Marketing.
4.Show your personality but don´t overdo it.
Nobody likes reading stuff that is boring, so inject a bit of your personality in there. Include examples, anecdotes and personal experiences to liven things up.
5.Keep your paragraphs short and use plenty of subheadings
People are discouraged from reading masses of text, so keep your paragraphs short to make your piece easy on the eye. Use subheadings so people can quickly find the information they want and make use of bullet points or numbered lists to draw attention to key points.
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