If you have been around the internet marketing industry for any length of time, you have certainly heard the term “list building”. In fact, it is the foundation upon which many internet marketers have built their businesses.
Imagine building a list of 5,000 people who are interested in the niche you service. They are so interested in what you have to say that they actually gave you their name and email address in case you had even more valuable information to share later. That is a big deal in the internet world because people who surf the web tend to be quite skeptical of those who offer something for nothing.
There are three big pieces of information that you must understand about list building before you start working on building your own list:
1. What’s In It for Me? This is the one big question that every internet surfer faced with an opt-in page thinks. They do not want to put their information into the form only to be spammed a hundred times per week. You must offer them something of VALUE to get their information. It is kind of like currency. When you are in a store, you do not expect the sales person to just give you the item. You have to pay for it. It is the same with list building. You must pay the prospect by giving them some kind of valuable free information.
2. No Spamming: Once you have the contact information, do not abuse it! This is where so many people make a big mistake. You are trying to build trust with your list, so do not abuse that privilege by sending them sales pitches over and over. Continue to offer value and you will create a loyal following.
3. Partnering: One of the most overlooked ways to make money with a list is by joint venturing with others. If you have a list of people who came from your golf club site, you could partner with someone who sells golf carts, for instance. You could each offer a great deal on something (or a free report) to each others lists. This gives you the ability to double your list!
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