Much is written about list building, email marketing, and how to go about it, yet you hear much less advice about the actual content you should send to your list once you have built it. What makes a good autoresponder sequence? What makes a good broadcast email.
1.What did your subscribers originally signe up for?
It can be a good idea to make your early autoresponder messages super relevant to the free offer you had on your squeeze page. If people opted in to your list to get hold of a free product about Twitter then you know that your subscribers are interested in Twitter (or they wouldn’t be on your list) so sell them products about Twitter and give them advice on using Twitter well.
2.Email marketing code of conduct: respect your subscribers interests
Once you’ve built a list it’s easy to just sell, sell, sell, but what you really must do is provide true value to your subscribers. Before you add a new paid product to your autoresponder sequence or send a broadcast email promoting the latest thing, ask yourself if your subscribers will truly benefit from the product if they buy it from you.
3.Think about timing
Take the time to test out the best way to space your messages. Do you subscribers respond better if you email them once a week, twice a week, twice a month, etc? Try starting your sequence quite intensively and then space out your messages a little more as time goes on.
4.Become a trusted advisor
The last thing you want to appear is a salesman. Instead you want to become a trusted advisor to your subscribers, so talk to them as you would a friend and present the fact that you are recommending products that you think they will benefit from, not selling to them.
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