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Posts Tagged ‘press release’

Proven Steps to More Productive Press Releases

August 20th, 2011

Writing a press release and distributing it on the web through various channels the right way can get you floods of prospects/customers coming your way. Sure, of course, press releases work great, but there is a little bit to learn so you can use them correctly. Diversity in marketing and advertising is a must on the net, and the smart marketers will know how to write a strong release that will work at the right times.

Be very careful how you construct your release as you should never include any kind of copy that reads like an advertisement. Actually, in some ways it is easier to write a press release because you are not trying to persuade anyone to do anything. The introductory paragraph of your release should sum up your story in about 50 to 100 words, because there are times when the reader only reads the initial paragraph and nothing more. Just think about when you read a news story, you are not expecting to read something that reminds you of an advertising message. If you answer the curiosity questions that are based on the headline of your release in the opening paragraph, then that will suffice for your readers. News editors are always looking for human interest stories, and so keep that in mind because you may be able to use that approach. Most press releases do not get syndicated, and most businesses who write them are not worried about that. Forget about getting ranked in the top three of Google for ultra competitive keywords, but less competitive is a different story. There is no rocket science involved here, and so just do not get too hung up about it. Your press release just needs to get your particular bit of news across to the reader in the best possible way.

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A properly structured and formatted press release is something else you need to learn, but that is very simple to find online. When you do this, you will see that your contact details plus business location are essential parts, as well. Naturally, people can just visit your URL, or if needed they can use the email address you will provide in the press release. No need to get shy about giving out your contact information, and we do not know what to tell you if you do not want to do that, either.

There is no big mystery about creating effective press releases, however you do have to make an effort to learn how and then take action.

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Tips on how to write a good press release

July 18th, 2010

Writing a good online press release can be simple if you follow some basic rules:

Make sure your story is interesting and newsworthy

If you want your press release to spread around the internet then make sure your story is something people will be interested in – don’t make it a blatant advertising ploy.

Include the key information in the opening paragraph

If you don’t grab the readers attention in the opening paragraph then the chances are they won’t bother reading any further. Include as much information about the story – who, what, when, where, why – in the opening paragraph.

Only use one keyword per press release

This will mean that your press release is focussed and targeted to a specific keyword that people will type in to search and find out about you. If you want to target a number of keywords, then write one press release for each keyword.

Your keyword must appear in the title

This rule must always be followed as it is a vital part of SEO. If your keyword does not appear in the title then it will be difficult for people to find your release. When your keyword appears in the title, it stands a good chance of getting ranked on other search engines as well.

Put your keyword in the first and last paragraphs

This is another SEO tip, as search engines put a lot of weight on a keyword if it’s mentioned in the extract, introduction and last paragraph. Also try to make sure that there is a keyword density of about 3 to 5%. You can use the free software found at Dupefree to check your density.

Always have a call to action in your press release

Make sure that you have a call to action in your press release, as this is part of the dual purpose of a press release – to get backlinks and just as importantly visitors.