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Posts Tagged ‘viral marketing’

What Makes a Good Auto Responder Sequence?

August 17th, 2010

Much is written about list building, email marketing, and how to go about it, yet you hear much less advice about the actual content you should send to your list once you have built it. What makes a good autoresponder sequence? What makes a good broadcast email.

1.What did your subscribers originally signe up for?

It can be a good idea to make your early autoresponder messages super relevant to the free offer you had on your squeeze page. If people opted in to your list to get hold of a free product about Twitter then you know that your subscribers are interested in Twitter (or they wouldn’t be on your list) so sell them products about Twitter and give them advice on using Twitter well.

2.Email marketing code of conduct: respect your subscribers interests

Once you’ve built a list it’s easy to just sell, sell, sell, but what you really must do is provide true value to your subscribers. Before you add a new paid product to your autoresponder sequence or send a broadcast email promoting the latest thing, ask yourself if your subscribers will truly benefit from the product if they buy it from you.

3.Think about timing
Take the time to test out the best way to space your messages. Do you subscribers respond better if you email them once a week, twice a week, twice a month, etc? Try starting your sequence quite intensively and then space out your messages a little more as time goes on.

4.Become a trusted advisor
The last thing you want to appear is a salesman. Instead you want to become a trusted advisor to your subscribers, so talk to them as you would a friend and present the fact that you are recommending products that you think they will benefit from, not selling to them.

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Posted in Email Marketing, Lists

Tags: internet marketing viral marketing

Create your own Internet Marketing products

July 5th, 2010

You probably know you need your own products in your cyberspace business but the mere idea of having to produce them feels like a impossible task. Still, creating a product is a sure way of raising money with very little risk. So what do you produce and in what way do you set about making them? The good news is that it does not need to be hard. Here are a few thoughts about how to make a product in short time.

1. Interview someone and you have a immediate product
This is probably the simplest way to make a product. Hook up with someone in your niche, and make an interview live over voice such as a Skype call and you have a audio product. If you transcribe the call you now also have a written product. You can also reverse the process whereby you send your contact written questions and then also use this text to create a simple video with headlines. Use these different products as a combo package or offer them as a upgrade.

2. PLR Public License Rights – the goldmine
PLR material is a great way to get ideas and a staring blueprint for your product. Get yourself a good report and rework it to suit your needs and to make it your own. Rewrite it, change the packaging (images), bundle it with other products, or split it up and make a auto-responder series. If you put some effort in you might even end up making a product that was better than the first. Don´t underestimate this process. You can easily sell your own products from a dollar to a hundred.

3. Ghostwriter – get someone to write it for you
If you are stuck, or recognize that you can´t write well or simply lack ideas on what to write, you can still make a product and enjoy the most profitable Internet Marketing benefits. A ghostwriter simply takes instructions from you on topic, keywords, desired text length, style etc and gets to work for a fee. A simple article will cost you between 6 and 15 dollars. Anything less will probably not be good quality. Reports are more expensive but you can cut down the cost by having the ghostwriter rewrite a PLR report.

In short – creating your own Internet Marketing product is easy and can make you considerable amounts of money if done right. You can sell them once for private use or distribute as your own PLR material with your own links which gives you a positive viral effect on backlinks and traffic..

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Posted in PLR material

Tags: content viral marketing work from home

List building – how useful emails generate more profit

June 24th, 2010

The money is in the list. That is well known but all too many marketers abuse their list or fail to manage them correctly. The trick to generating a lot of sales is to give something back. There is a very thin line of difference between business emails and spam. Not only do you want your emails not to look like spam, but you also want to give them an effective punch so that people really take notice of them. Here are some ways in which you can do that.

 Be very careful about your very first email that you send after a person signs in. This is the make-or-break email. When people opt in to your list (thus opening their inbox door for your emails), they are usually awaiting your first email. The first email will almost assuredly be opened and read. Now, if you provide them with quality stuff here, they are going to be impressed and will want to read your forthcoming emails as well.

 Make sure you always provide quality content. There should be some information that is useful to the reader. It is best if you can highlight your information with headings and subheadings, use bulleted or numbered lists or do something similar to present your content well.

 Do not raise expectations too much either. That will make the bar higher for your subsequent emails. It is enough if you give them one good thing at a time.

 Give them something free with every email. It could be something as simple as a great reference website URL. You could also consider gift vouchers, free downloadable material, trial subscriptions, demo offers, etc.

 Always make your emails interactive. Place several buttons on your email for people to click on and be diverted to your website. Again, a great website ensures repeated visits and, the nirvana of all email marketers, bookmarks! Make sure you concentrate on your website as much as you do on the emails that you send.

 Concentrate on the subject line as well. This is one place where you rivet their attention, and they are going to see the subject line before anything else. Spell out the topic of your email clearly and make it clear to the people why they should spend time opening and reading your email.