FTC guide about testimonials and endorsements

August 20th, 2010 No comments »

If you are active on the Internet Marketing arena you must comply with the new FTC regulations concerning disclosure of material connection between you, the product / services you promote and how you promote it (using testimonials etc).

Be sure to read through the official FTC documentation and safeguard your business. Read more on Wayforce where there is also a download link to the PDF… .. Continue reading >>

How to Stay Motivated About Your Online Business

August 22nd, 2010 No comments »

Motivation is a huge part of the Internet Marketing business but it is easier said than done to keep it buring for long periods of time. Here is a common scenario:

You discover the possibilities that exist for making money online, you buy a number of products and then you put some of your ideas into action. You have that wonderful feeling of complete excitement and knowing that you have stumbled upon something very special indeed. Then, inevitably things don’t work out quite as well as you’d hoped and you discover that running an online business day to day requires a great deal of hard work.

Everyone reaches a point where they feel like trying to make money online is a waste of time but if you want to succeed then you need to make a real commitment to it and ensure you stay motivated over the long term.
“How can I ensure I stay motivated about my online business?”

1.Look at your past successes
If you’re feeling a little down about things then take a look and think about your past successes. Not only is it good to reflect on them in terms of feeling positive and getting yourself re-motivated but it’s also a great way to see what has really made you money in the past. What was it that worked that you can replicate again?

2.Take a break and get your enthusiasm back
Everyone needs a little time out. It’s easy to think that you can devote every waking hour to making yourself a success but the reality is that you have to be realistic. Yes you need to work hard but overworking yourself isn’t going to do you or your business any good whatsoever. Take a break and you’ll be amazed at the ideas that come to you when you’re not bogged down with stuff and the energized feeling you will get afterwards.

3.Talk to other marketers
Sharing your ideas and experiences with others is a great way to ensure you stay motivated. The successes of others can really give you belief and confidence.

4.Remember your dream
What is it that you’re aiming for? What’s your ideal lifestyle that you perhaps want your online business to help you create? I know it sounds incredibly cheesy but by simply thinking about your dream and picturing yourself in that situation it can really help you to stay motivated.

How to write for Internet Marketers

August 20th, 2010 No comments »

Whether you are writing an article, a blog post, a sales page or an eBook, being able to write well is a good skill to have if you’re an internet marketer. Obviously each type of content will require a different writing style. So how do you approach writing for intenet marketers and ensure you hit the mark with your content? Here are five short tips and questions you should answer… .. Continue reading >>

Future of Publishing Event at GiGaOm Wed 25

August 20th, 2010 No comments »

GiGaom is putting together a live event seminar about the future of publishing. If you live in San Fran you can attend live Wednesday, Aug. 25 2010.

The Future of Publishing GigaOM Pro bunker event is called “Author to Audience: Disintermediation in Publishing” is featuring a host of top level names within the publishing industry.

The speaker list presently consists of

Bradley Inman – CEO, Vook
Trip… .. Continue reading >>